Online Catalogue

About Us

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Heated Towel Rails 4u offers the widest range of heated towel rails and towel radiators on the web, at permanently low prices. We stock a massive variety of styles, sizes and finishes, and supply all the best brands in bathroom heating such as MHS, Reina, Apollo, Phoenix and DQ Heating. Our selection includes everything from modern designer towel rails to traditional rails with column radiator inserts to basic stylish ladder towel rails, all at various price points. In addition to traditional central heating towel rails, we also stock a wide range of electric and dual fuel rails, as well as electric and dual fuel elements to make the most of your existing central heating towel rail. Our dedicated and friendly sales and customer service teams are at hand to help you choose the perfect heated towel rail for your needs, and to answer any and all questions you might have.

Heated Towel Rails 4u is part of SMR Enterprises Ltd., a swiftly-growing and thriving company based in Portsmouth, Hampshire. We have for the last 14 years specialised in the supply of bathroom brass-ware, furniture and heating products. As our original web shop ( grew more popular, our range of items grew alongside it. Our selection of radiators, heated towel rails and radiator valves in particular became quite formidable, so we decided to dedicate SMR Bathrooms to everything bathroom-related, from showers to sinks and taps to towel rails, and give our growing ranges of column radiators and cast iron radiators their own specialist web shops. Heated Towel Rails 4u is our one-stop web shop for towel rails and towel radiators, as well as all the other finishing touches you might need, at great prices, and with all the expert help and support you need to choose your products.

Supporting The Living Wage Foundation - Heated Towel Rails 4u/SMR Enterprises Limited is proud to support the Living Wage Foundation We believe that all UK companies should pay the living wage to their employees, this is why we are happy to pay a living wage from the very first day a new employee joins us. We value our employees' well-being, and recognize their skills, experience, and the effort they put in to making our company, and your experience, excellent.

Meet the Team

Company premises photoThe Sales Team - Nick, Sam, Liam and Ross

Our sales team have been working within the company and the heating industry for many years. With a combined experience of more than 20 years, they have a wealth of experience and product knowledge to share with you. Our friendly sales team can answer your questions and help you select the right valves and accessories for your radiators.

The Warehouse - Jamie, Paul, Tim and Daniel

Goods are despatched from our own warehouses in Portsmouth on the south coast and an additional select few depots across the UK. Our warehouse team here works tirelessly to offer a same working day despatch service for products leaving our Portsmouth warehouse facilities and makes sure that our customers get exactly what they've ordered without fuss or stress.

Customer Service - Laura

We pride ourselves on our high standards of customer service, and Laura makes sure all customer questions are thoroughly answered and any potential problems quicky resolved. With plenty of experience in customer relations and top-notch product knowledge, our customer service agents are here to provide our customers peace of mind.

Website Maintenance, Development & Content - Ben, Francesca and Matt

Leading the in-house development and maintenance of our websites, Matt sees to the smooth running of our internal systems and our customers' online shopping experiences. Ben ensures our products have the most accurate imagery as well as working with Matt in developing our new websites with the aim of making them even more user-friendly, so our customers are treated to the easiest shopping experience imaginable. Francesca joined the team in January 2018 - Providing the team with accurate and high quality data and assisting in the administration of products on our websites.

Administration and Accounts - Debra and Alek

Our Project Officer Debra does most of the internal reporting, analysis, and communications, keeping projects running smoothly and efficiently, and everyone in the company on the same page, while Alek manages accounts and ensures our prices are always correct and competitive.

Photo of the company staffManagers - Shaun, Steve, Paul and Jill

Founding, running and developing the company for 14 years, Shaun and Steve both come from a strong mechanical engineering background. Both time-served apprentices, they have a combined engineering experience of more than 26 years prior to embarking on this enterprise. Taking the company from strength to strength over the past decade the pair are proud to manage a company that offers quality products at competitive prices, via a high level of customer service. Our General Manager Paul is in charge of the day-to-day running of the company from logistics to liaising with suppliers and overseeing both trade and customer relations. As the head of employees and HR and with over 20 years of management experience, Paul maintains the open, easy-going, employee-friendly atmosphere at the company.

As a company we believe that online retail should be an easy, quick and positive experience for all people. We strive to offer the best products, with unsurpassed service, at the lowest prices possible and ensure that our customers are confident when they buy from us. If you feel we are missing a service, or if you think we could improve the way we do something, feel free to contact us with your suggestions.

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